Marketing Outsourcing: Why Partnering with an Agency is More Effective than an In-House Team

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Marketing Outsourcing: Why Partnering with an Agency is More Effective than an In-House Team

Author of the article: Martin Šemík

10. 7. 2024

Are you looking to enhance your visibility but uncertain whether to hire an in-house marketing team or partner with an external agency? This is a common dilemma for many businesses. We would like to highlight why collaborating with our agency is a wise decision that not only saves you time and resources but also infuses your marketing strategy with a fresh perspective.

Refreshing ´Out of box´ Perspective

Have you ever found yourself so entangled in a problem that finding a solution seemed impossible? That’s where we step in. Our team operates free from the constraints of internal processes and routines, allowing us to approach challenges from a unique perspective. This enables us to generate innovative ideas and fresh solutions. With our support, you’ll gain the momentum and direction necessary to move forward confidently.

Staying Ahead of Trends

Marketing is a dynamic field characterized by constant change. Keeping up with new innovations, trends, and tools can be time-consuming, especially for those managing their own work agendas or product lines. That’s where we come in. We specialize in tracking trends and seamlessly integrating them into marketing strategies. Surikata not only possesses the insights necessary for success but also has the experience of applying these practices effectively across various projects. Moreover, we always adopt a personalized approach to meet the unique needs of each client.

You Only Pay for What You Truly Need

Having an in-house marketing team can offer convenience, but it often comes with high costs. You’re not just paying salaries; there are expenses for technology, training, additional office space, and more. And what happens during quieter periods? Your costs continue to accumulate. With our agency, the approach is different. Outsourcing provides flexibility—you only pay for what you actually need. If you require additional capacity for a major campaign, we can scale the team accordingly. During slower periods, we can adjust the collaboration to save you money. At the outset of our partnership, we work together to align expectations and explore all collaboration options that best suit your needs.

Specialists at Every Step

At Surikata, we have assembled several skilled teams, each specializing in distinct areas of marketing — including graphics, public relations, copywriting, SEO, PPC campaign management, and social media. Rather than relying on a generalist who has a basic understanding of multiple disciplines, you gain access to true specialists who excel in their respective fields. This expertise can be the key to unlocking your success.

Flexibility and Growth Go Hand in Hand

Your company’s marketing needs are constantly evolving—whether due to business growth, new campaigns, or seasonal fluctuations, quick adjustments to your strategy are often necessary. We provide the flexibility to bring on additional specialists or services at any time, without the need to alter your organizational structure or hire new staff. This agility ensures that you can respond swiftly and effectively to market changes. Additionally, we welcome the involvement of your downstream teams from sales, finance, or logistics in discussions about your marketing strategy, fostering a collaborative approach that aligns all aspects of your business.

When assessing the total cost of an internal marketer, it is essential to consider not only salaries but also additional expenses such as equipment, training, workspace rent, and costs related to human resources management.

Martin Šemík, owner of the marketing agency Surikata

Access to Premier Tools and Technologies

Investing in top-tier marketing tools can significantly impact your success. We take on this investment on your behalf, providing you with access to the latest software and technology without the burden of high costs or the need for extensive training. With our services, you benefit from a comprehensive solution all under one roof, with no additional fees involved.

Why Choose Surikata?

Partnering with Surikata means gaining access to a team of experts, enhanced flexibility, cost savings, and cutting-edge technology—all without the need to establish an internal structure. Whether your goal is to expand your reach, attract new customers, or stay competitive, we equip you with the necessary tools and expertise to thrive. While an in-house team can be beneficial, we provide you with access to top professionals at every stage of your journey. This allows you to concentrate on what you do best—growing your business.

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