30. 9. 2024
Ready to excel in the world of social media? Here’s a glossary of key terms that will help pave the way to your success. Understand the concepts behind these terms and confidently tackle the digital marketing landscape.
Algorithm
A system that determines the content users see based on their past behavior, interests, and social media interactions. Personalized content encourages users to spend more time on the platform.
Digital marketing
Also referred to as online marketing, this is a key element of modern marketing, allowing brands to target online audiences with precision and achieve measurable results. Combining tools like SEO and PPC, digital marketing effectively increases brand awareness.
Emoji
A laughing emoji or a crying baby – small symbols or images used on social media to help users express emotions in text.
Engagement
The level of interaction users have with content on social media, often measured by the number of comments, likes, shares, or views.
FYP
For Your Page is a TikTok algorithm that presents personalized content to users based on their previous interactions. FYP delivers unique content tailored to each user.
Hashtag
A word or phrase preceded by the # symbol, which allows users to categorize posts, making them easily discoverable within specific topics or communities.
Influencer marketing
A collaboration between brands and influencers – individuals with a large social media following. Influencers can affect the purchasing decisions of their followers by creating content that resonates within their communities.
MEME
Humorous elements that spread on social media, usually in the form of images or videos. MEMEs often use viral videos or images edited to deliver a joke or commentary on current events.
Post
Content that a user publishes on a social network to interact with other users. A post can take the form of text, links, videos, or images.
Reels
Short videos of up to 90 seconds that users share on their Instagram profiles. Reels may include music or effects and, unlike Stories, remain permanently visible on the profile.
Social Networks
Online platforms where users share visual content, ideas, and information. Managing a brand’s presence on social media strengthens online visibility, raises awareness, and builds customer relationships.
Stories
Temporary posts shared on Instagram, Facebook, Snapchat, and TikTok that disappear after 24 hours. Users can adjust the privacy of Stories, making them public or visible to a select group of followers.
Tag
A feature primarily used on Instagram and Facebook that allows users to mention or link others or locations in a specific post. Tags increase the visibility of users or locations within shared content.
Troll
An individual who deliberately stirs up conflict in social media comments by posting provocative or offensive remarks, often to spark arguments.
VIRAL
Content that spreads rapidly online, attracting a wide audience through its originality, distinctiveness, or timeliness.
Social networking helps businesses mainly to present themselves or to promote their products. However, they are also increasingly using them to find new employees.
Forbes, ČTK
More and more people are active on social networks. Why? They offer an easy way to communicate and share information. Online platforms cannot be ignored in marketing.
Want to stay up-to-date on new social media terms and trends? Follow us for news, insights, and tips, and stay engaged with us to explore the exciting and dynamic world of social media marketing!
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Ready to excel in the world of social media? Here’s a glossary of key terms that will help pave the way to your success. Understand the concepts behind these terms and confidently tackle the digital marketing landscape.
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