Blog

At Surikata, we believe that content should have depth, high aesthetics, and the desired effect. We monitor what resonates on social media, understand PR and marketing, and know how visual language can change the perception of a brand or product. That's why we created Surikata Studio — a unique space for creatives right in the heart of the iconic Art Nouveau Lucerna Palace, right next door to our boutique agency. The studio is designed for professional photoshoots, filming, and creating visual content of the highest quality.

Social media is constantly evolving, along with the ways brands communicate with their customers. At Surikata, we’ve observed a clear trend in recent months: an increasing number of clients are approaching us with requests for User-Generated Content (UGC). This format, created by users themselves, is becoming an increasingly important component of marketing and content strategies.

Want to make your photos and videos stand out in the digital world? Whether you're a marketer or a client stepping onto a set for the first time, these foundational concepts will help you navigate the process confidently. Gain insight, speak the language of the pros, and elevate your projects to the next level!

Ready to excel in the world of social media? Here’s a glossary of key terms that will help pave the way to your success. Understand the concepts behind these terms and confidently tackle the digital marketing landscape.

Czech is a beautiful yet sometimes intricate language, and one of its linguistic peculiarities that often sparks debate is the gender inflection of surnames. Why is this topic so frequently discussed? What causes the division within society, and when did this discussion begin? If you’ve noticed a growing conversation around gender surname inflection, you are not alone. This issue gained particular prominence during this year's Olympic Games in Paris. Let’s explore what gender surname inflection entails, its historical origins, and why some advocate for its continuation while others seek its abolition.

The field of public relations is replete with various terms and acronyms that can often be confusing. This glossary is designed to help you navigate and understand the essential terms and concepts that are vital in communications.

Are you seeking ways to enhance your visibility but unsure whether to invest in an in-house marketing team or engage an external agency? This is a common dilemma faced by many businesses today. We would like to illustrate why collaborating with our agency is a strategic choice that not only saves you time and resources but also introduces a fresh perspective to your marketing strategy.