We have recently begun managing the TGTG client

SoMe management Copywriting Production services Photography and videography Influencer marketing

Don’t like wasting food? Neither do we. Did you know that, on average, every person in the Czech Republic throws away 91 kilos of food each year? Unsold food from stores and restaurants adds to this waste. The Too Good To Go brand entered the Czech market with a mission: to help catering businesses sell surplus food while offering customers quality meals at affordable prices. In 2024, we successfully launched the brand’s communications and ensured a seamless market adaptation. From day one, we've managed their social media channels and created local content that inspires Czechs to save food.

Visual content

International cooperation

Too Good To Go is a global leader in promoting conscious consumer behavior. Our partnership with TGTG stands out because, while they operate on a multinational scale, they have a strong local impact. We work closely with their headquarters to align strategies, while customizing social media content to resonate with local audiences. By analyzing trends, we ensure that key messages are not only clear but also culturally relevant, connecting with the community in meaningful ways.

Visual content

Powerful local content

Beyond managing social media, we produce local visual content, capturing authentic photos and videos that tell the story of food rescue in the Czech Republic. Through these visuals, we highlight how the Too Good To Go app helps reduce food waste—from small cafés and popular restaurants to large hotels—offering a behind-the-scenes look at the impact of each rescued meal.

Production services

It cannot be done without production

We support the brand across a wide range of related activities, providing production for Too Good To Go campaigns that are designed not only to inform but to inspire action. In each project, we prioritize authenticity and sustainability—ideals that align seamlessly with the philosophy of this global app.

Textual content

"Dobrovak" from the Surikata workshop

By combining the Czech words Dobro (Good) and Vak (Bag), we created the name Dobrovak — a term that captures the essence of this iconic food-saving product for a brand newly entering the Czech market.

How does it work? Through the app, customers select a local business from which they want to 'rescue' unsold surplus meals. They then pick up their Dobrovak — a package of quality food that would otherwise go to waste — directly from the business, paying only half the price or less. In this way, we’re giving good food a second chance.