Beko! Partner for carefree home and innovation
Global appliance manufacturer Beko chose us with high expectations for fast, measurable results in communication and marketing—and we delivered. Our approach began with a carefully crafted strategy and communication campaign tailored to Beko’s specific needs in the Czech and Slovak markets. By diving into relevant topics like cost savings, energy consumption, and industry statistics, we developed compelling content backed by verified data. We’re also proactive in exploring mutually beneficial partnerships, including CSR initiatives. To extend reach effectively, we secured additional media space at favorable rates, complementing our PR efforts for maximum impact.
Carefree PR
In PR, we consistently secure high-quality media placements that allow Beko to showcase its latest technologies and products. Whether in lifestyle outlets or specialized tech columns, we ensure Beko appears where it matters most — perfectly aligned with the brand's campaign promise: Carefree life with Beko.
Shooting and filming full of taste
For Beko’s visual content, we collaborated in their culinary studio to produce a series of recipe videos and photos with the 2023 winner of MasterChef Czech Republic. This project not only showcases Beko’s products beautifully but also inspires cooking enthusiasts looking for top-quality kitchen appliances to elevate their culinary experience.
Digital marketing that pays
We developed targeted campaigns for Beko, focusing on specific appliance categories and launching them in partnership with top e-commerce platforms. The result? A measurable increase in sales, demonstrating the power of well-executed digital marketing. Even better, the campaign outcomes exceeded our initial projections, delivering even greater value than anticipated for the client.
Precisely targeted and thought-out media buying
Whether in lifestyle publications or specialized technology columns, we ensure Beko is visible where its target customers are. For instance, on TV Nova’s Snídaně program, we secured airtime for an interview where Beko’s brand trainer demonstrated the energy-saving features of Beko appliances to viewers. This is just one example of our media buying strategy, placing the brand directly in front of its ideal audience.
