Four Years of Strategic Collaboration with OpticLab
We identified new topics and perspectives for OpticLab that captivated editors while effectively showcasing the brand’s products and professional services. We regularly introduced global fashion trends to the Czech media, highlighting luxury eyewear available for purchase in the OpticLab e-shop. Our focus also extended to educating consumers about vision measurement, selecting the appropriate eyeglass frames and lenses for various sports and occasions, and advising on how to choose glasses based on individual color and style typologies. Additionally, we provided editors with exclusive behind-the-scenes access at OpticLab, allowing them to experience eye examinations and receive expert consultations firsthand. This was all achieved with a friendly and personalized approach, ensuring that our communication resonated authentically with both media professionals and consumers.
Boutique meetings for journalists
A cornerstone of our collaboration with OpticLab has been the organization of exclusive meetings for journalists. We crafted unique experiences through boutique events, showcasing not only the latest eyewear collections but also highlighting OpticLab’s expertise and professional approach. These events enabled us to cultivate strong media relationships, ensuring that the OpticLab brand resonates effectively with the professional community.
Tailored Media Outputs
We value every media output, which is why we prioritized the individualized acquisition of media space for OpticLab. Our efforts resulted in the brand securing consistent and relevant placements in prestigious magazines and lifestyle media. We not only negotiated these opportunities on behalf of our client but also ensured their distribution to individual branches, maximizing visibility and impact.
Refined public relations
In addition to organizing events and securing media placements, we focused on product public relations, which elevated OpticLab's offerings to the forefront of interest among both customers and journalists from the most prestigious Czech print and online publications. Our approach consistently emphasized that the brand presentation is rooted in quality, innovation, and the latest fashion trends, ensuring that OpticLab remains a sought-after name in the eyewear industry.
