Spak = the taste of tradition from southern Bohemia
Our collaboration with Spak began with a focus on product communication. Working alongside culinary experts, we strategically planned their portfolio into a year-round recipe series aimed at engaging relevant target audiences. Through carefully crafted communication, we successfully featured product launches in lifestyle magazines as editorial recommendations, encouraging readers to try Spak’s offerings. Additionally, we organized competitions for magazine readers to win Spak products, further enhancing brand visibility. Given that Spak is a family-owned business, we invited its founder to meet with journalists, an initiative that garnered significant positive attention.
Targeted PR with Impact
We consistently develop communication strategies that highlight not only the quality of Spak's products but also the brand's value and its strong ties to the Czech market. As a result of our efforts, Spak is recognized as a leader in the flavorings industry, embodying both tradition and innovation. We strive to leverage unique data and opportunities to secure the most relevant media placements. A notable example was during Mr. Hans Peter Spak’s recent visit to Prague, which we strategically utilized to enhance media coverage.
Local Content Infused with Authenticity
Our collaboration extends to the creation of visual content, encompassing professional photography and videos that not only showcase the products but also tell the story behind their creation. This content production occurs regularly, ensuring that Spak's offerings are presented in the best possible light.
Supporting Product Launches with Strategic Events
This year, the Spak brand launched a new product, which we ceremoniously introduced to the media. We organized a special event for journalists, attracting over 30 editors from lifestyle, retail, and news publications. The event received substantial media coverage, further solidifying Spak's presence in the market.
