Whirlpool knows what matters
PR: A brand that is always in the spotlight
We started working with the Beko brand back in 2024. At that time, we provided purely PR services for the Czech market and digital campaigns for Czechia and Slovakia. In 2025, however, our services expanded significantly. Whirlpool was added. Slovakia was added. And a media buying wing was added, thanks to which we now provide the brand with another strong communication channel with significant media reach.
The result is consistent communication across regions, a unified tone, and topics with a clear impact. From technological innovations to practical tips on how to bring more quality into life.
Social media: inspiration, style, and authenticity
Whirlpool targets an audience that knows what it wants, and its communication style reflects this. On social media, we maintain a clean and inspiring visual style, premium content, and topics that inspire consumers in their everyday lives. We explain new technologies, respond to trends, and are not afraid of local formats – for example, with brand ambassador Martin Košťál. And that's not all. We also provide influencers and UGC creators for profiles in both markets. An authentic combination that works long-term and without embellishment.
Digitální marketing jako vítr do plachet salesu
We were already doing digital at Beka. But with the arrival of Whirlpool and the expansion into 2025, it became a real conversion machine, both in Czechia and Slovakia. We help with localization, manage campaigns supporting PR, social media, and large brand and activation projects. One strategy, one management, one team.
This is where everything you see is created
Photos. Videos. Lifestyle materials. Recipes. Ambassador content. A significant portion of local content is created right here at Surikata Studio in Lucerna Palace, where we built a unique design space equipped with appliances from both brands in 2025.
Together with ambassador Martin Košťál, we show how to get more exercise and healthy habits into your life without turning your daily routine upside down. In PR, we help create powerful stories. In social media, we maintain authenticity. And in digital, we boost performance.
Children's Deed of the Year: good that deserves to be seen
Whirlpool has been behind the Children's Deed of the Year project for 21 years. And in 2025, we gave it a completely new visual identity—from fresh visuals to a whole new website that finally reflects how powerful and beautiful this project is.
To take it further, we conducted detailed research directly among children in the form of three focus groups. We found out what motivates them to do good today, what holds them back, and how to talk to them in a way that they understand, so that they feel comfortable and want to get involved.
Thanks to this, we now communicate the entire project exactly as it should sound to children, parents, and schools. Consistently. Continuously. And with respect for how goodness spreads and flourishes—when it has the right conditions.
