We helped the BYD brand enter the Czech market

SoMe management Public Relations Copywriting Photography and videography

On the 1st of April 2025, in collaboration with the event agency CreativePro, we introduced the BYD brand, a global leader in electromobility, to the Czech market. The prestigious launch event at Forum Karlín was attended by dozens of journalists from automotive, economic, news, and lifestyle media, as well as numerous influencers. The result was hundreds of PR media outputs across various publications and formats, with an overall reach in the tens of millions.

Text Content and Visual Content

Local content with global potential

Before the official launch, we fully localised all materials for BYD – from press releases to detailed descriptions of individual models. Shortly before the event, we had the vehicles at our disposal, with which we created original photo and video content in the historic centre of Prague as well as in the Central Bohemian countryside. This visual material became the foundation for the launch, social media, and other brand communications.

Social media management

Social media with dynamic start

We actively support all social media content to ensure it reaches the right target audience. We continuously optimise campaigns and adapt them to the client's current communication peaks. In June, we achieved over 7 million views solely on the Czech and Slovak markets. All of this is done with full consideration of the regulatory specifics related to the client's industry.

Public Relations

Public Relations with maximum reach

Thanks to meticulous work with the media and influencers, the BYD launch became one of the most watched events in the field of electromobility in the Czech Republic. The brand appeared in major news broadcasts, prestigious economic and lifestyle publications, and on influencers' social media, with a total reach exceeding 10 million people.